Learning the Essentials of Business - Part I

Photo by Dose Media on Unsplash
  • The workshop consists of three sessions of lectures, hands-on activities, and group discussions
  • The workshops focused on Business Model Basics, Prototyping with Numbers, and the Business Value of Design
  • My cohort included over 110 designers from companies like LinkedIn, Google, Adobe, Dropbox

Session I: Business Model Basics

  • What is a business model?
  • How can I deconstruct the business model of any company?
  • How can understanding a company’s business model help me be more strategic?

Defining a business model

Business Model Canvas
  • Desirability: Is there value for our customers and users?
  • Feasibility: Is it possible to technically possible to build?
  • Viability: Is this financially sustainable for the business?
The Three Lenses of Innovation

Talking the talk

Prioritization and tradeoffs

Thinking Strategically

  • Inception: no current business model and one is newly created
  • Transformation: an existing business model is changed into another business model
  • Diversification: the current model stays in place and an additional business model is formed
  • Acquisition: an additional business model is identified, acquired, and integrated

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Digital product designer at Dialexa, advocate for BIPOC, speaker, and hustler.

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Shara Rosenbalm

Shara Rosenbalm

Digital product designer at Dialexa, advocate for BIPOC, speaker, and hustler.

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