Learning the Essentials of Business - Part I

Photo by Dose Media on Unsplash
  • The workshop consists of three sessions of lectures, hands-on activities, and group discussions
  • The workshops focused on Business Model Basics, Prototyping with Numbers, and the Business Value of Design
  • My cohort included over 110 designers from companies like LinkedIn, Google, Adobe, Dropbox

Session I: Business Model Basics

  • What is a business model?
  • How can I deconstruct the business model of any company?
  • How can understanding a company’s business model help me be more strategic?

Defining a business model

Business Model Canvas
  • Desirability: Is there value for our customers and users?
  • Feasibility: Is it possible to technically possible to build?
  • Viability: Is this financially sustainable for the business?
The Three Lenses of Innovation

Talking the talk

Prioritization and tradeoffs

Thinking Strategically

  • Inception: no current business model and one is newly created
  • Transformation: an existing business model is changed into another business model
  • Diversification: the current model stays in place and an additional business model is formed
  • Acquisition: an additional business model is identified, acquired, and integrated




Digital product designer at Dialexa, advocate for BIPOC, speaker, and hustler.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Support How’s Today on Kickstarter & Reserve a Spot in Our Launch Group

How to Reach Your Potential: An Interview with James Tjan

Best Ways to Create a Fitness App in 2019

Rob Dubin of RD Creative On The Labor Shortage & The 5 Things We Must Do To Attract & Retain Great…

Incubators, VCs and SPACs in a single pipeline — Evaluating your business idea [Ep7]

Start-up Advice For New Small Business Owners

What to Think of Before Building a Food Delivery App

Food Delivery App: What to Think of Before Building One

Change is Inevitable, so stop Blaming External Events

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Shara Rosenbalm

Shara Rosenbalm

Digital product designer at Dialexa, advocate for BIPOC, speaker, and hustler.

More from Medium

How to Choose a Conference Speaker


How to handle fixed deadline requests

LinkedIn Basics: Understanding Engagement