Learning the Essentials of Business - Part I

Photo by Dose Media on Unsplash
  • The workshop consists of three sessions of lectures, hands-on activities, and group discussions
  • The workshops focused on Business Model Basics, Prototyping with Numbers, and the Business Value of Design
  • My cohort included over 110 designers from companies like LinkedIn, Google, Adobe, Dropbox

Session I: Business Model Basics

  • What is a business model?
  • How can I deconstruct the business model of any company?
  • How can understanding a company’s business model help me be more strategic?

Defining a business model

Business Model Canvas
  • Desirability: Is there value for our customers and users?
  • Feasibility: Is it possible to technically possible to build?
  • Viability: Is this financially sustainable for the business?
The Three Lenses of Innovation

Talking the talk

Prioritization and tradeoffs

Thinking Strategically

  • Inception: no current business model and one is newly created
  • Transformation: an existing business model is changed into another business model
  • Diversification: the current model stays in place and an additional business model is formed
  • Acquisition: an additional business model is identified, acquired, and integrated




Digital product designer at Dialexa, advocate for BIPOC, speaker, and hustler.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Utilising Systems & Tech

Self Made Women: Catherine A Allen Of The Santa Fe Group On How She Started With Nothing and Became…

ENTR 4501 Final Reflection

Introducing the Atomico Angel Programme Year 2

Five Things Young Entrepreneurs Should Know Before Starting Up

Applications now OPEN for StartupBus North America 2022!

A transition from Chief Growth Officer to Advisor at First Media and the beginning of a new…

Your Business Numbers Will Make or Break You

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Shara Rosenbalm

Shara Rosenbalm

Digital product designer at Dialexa, advocate for BIPOC, speaker, and hustler.

More from Medium

What things to focus on while hiring for an Internship!

A Closer Look At How Personas Can Be Used Effectively In Product Marketing👀

How to Use Google Ads for Your Product Launch

Not too long ago, we published a blog about Nicky Davies and the amazing advice she delivered on…